Howto Market Security Papers Via Market

In the world of big data, marketers and strategists are focusing on the new marketing opportunities provided by the use of data to market and sell security. The common perception among the people is that this is an old school business where marketers just use random ad-hoc information to sell security papers via market. In this article, we will discuss the basic principles that marketers should adopt when thinking about how to market security papers…

Continue reading