E-market opportunities

An annual growth rate of 25%, which is rarely achieved in most traditional retail markets, is a unique global growth opportunity that every retailer should take advantage of. Focus on the expensive “spice trade”: ~ 20% of cross-border purchases cost more than $ 200, which is higher than the domestic e-commerce market, which represents a potential source of particularly significant benefits. Spice routes for expensive purchases appear in Europe’s sleeping giant markets, with growth rates being two to three times higher than in general.

Sell ​​security papers via market. Strengthening competitive advantage in terms of accessibility and trust is both a motivation and a strategic choice for most cross-border retailers and manufacturers. Cross-border purchases: clothing and electronic goods have long been at the top of cross-border sales, but now consumers want more. 

Still under-represented categories of goods, such as cosmetics and cosmetics, pet products, food and beverages, and sports goods, offer great opportunities. Almost all product categories are suitable for the premium segment. On the other hand, there are separate requests for cross-border premium delivery, although sometimes for almost every product.

Information and communication technologies (ICTs) benefit from the wide connectivity options (microcomputers and the Internet) in companies of any size. Small businesses are slower than large ones to introduce new ICTs, like all technologies. It is the potential benefits for small businesses and the specific strategies of each society and sector that stimulate the adoption and use of ICT. 

In addition, sectors are becoming increasingly global in scope; they are dominated by large companies, and the structure of their value chains and activities affects the capabilities of small and medium-sized enterprises (SMEs).

Market mechanism. The main obstacles to adoption are the lack of applicability and low incentives to change business models, although the expected benefits are unclear. SMEs also face common barriers such as trust and transaction security, IPR issues, and face challenges in management skills, technological capabilities, productivity, and competitiveness.

For government bodies, the goal is to help create an economic environment conducive to the development of e-business and the introduction of ICTs (to facilitate the spread of broadband, to increase competition) and to guide programs so that they fail in the specific sectors that need them ( training, specialized information). Government agencies have a number of programs to use the Internet and e-business of SMEs. 

However, commercial considerations and the potential return on investment are the main factors for the adoption of ICT by small enterprises and their profitable use. The following sections summarize the main lines of analysis included in the attached report.

A healthy business climate is essential for business prosperity and the use of ICTs. This requires a competitive, open and transparent economic structure, an independent principle of legality for all companies, simple procedures for creating and dissolving companies, transparent and simple corporate governance, and equal treatment on the legal front. for national and international transactions.